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Full BIG Process Schema

Behavior-Led Results Framework

BIG Metrics and Theory of Change Model

BIG Theory of Change Model

Measuring Along the Pathways

Crosswalk Examples

Sample Indicators Along Pathways to Change

View of a Behavior Data Dashboard

View of a Factor-level Data Dashboard

Think | BIG was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID) and implemented by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. The information on this website does not necessarily represent the views of USAID or the United States Government.

The Manoff Group was acquired by JSI in 2022. JSI is a global nonprofit dedicated to improving lives around the world through greater health, education, and socioeconomic equity for individuals and communities.

Define pathways to change using behavior analysis.

Influence pathways to change by implementing a behavior-led social and behavior change strategy.

Track success along pathways to change by measuring behavioral outcomes.

Online and offline tools to implement a behavior-driven program.

Your full library of BIG guidance documents.

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