Metrics and the Theory of Change

These four metrics align with your Theory of Change.

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Define pathways to change using behavior analysis.

Influence pathways to change by implementing a behavior-led social and behavior change strategy.

Track success along pathways to change by measuring behavioral outcomes.

Online and offline tools to implement a behavior-driven program.

Your full library of BIG guidance documents.

Metrics and the Theory of Change

These four metrics align with your Theory of Change.