Program measurement

Phase 3: Track and Adapt – gauges success along pathways to change by measuring behavioral outcomes.

Goals Steps 11 to 15 Tools Concepts

Quick Links: Behavior and Factor Data Dashboards Measuring along the pathways Outcomes = Results


Wrap-up the behavior integration process (and your project) by staying on target to manifest the sea change you want in people, systems, and institutions. Track and Adapt process

Because sea changes don’t manifest themselves. 

Behind every sea change is hard work, dedication, a willingness to course correct, and the savvy to turn a head wind into a tailwind. 

The purpose of the final Track and Adapt phase of behavior integration guidance is to accomplish three goals.  To: 

  • set
  • track
  • adapt 

the behavioral targets, metrics, and activities you monitor, evaluate, and manage to reach your goal. Click on the design to see full process details.

Don’t worry, we’ve done the thinking for you. 

All you have to do is jump in and do the work.  We’ve identified, refined, and packaged these concepts into tools and recipes.  The entire process is ready to use right out of the box. 

You know the basics of behavior integration and now it’s time to learn how to use metrics and feedback to stay on track or recover if things get derailed.  You’ll learn about concepts like: 

Behavioral indicators:  Learn how to distinguish between metrics that measure primary actor behaviors (what you need to create change) from program efforts (which you need for accountability).  Behavioral outcomes monitor progress in the conditions and behaviors of people, functionality of systems, and effectiveness of institutions. 

Targets:  Learn how a target is the specific, planned amount of change to be achieved within a defined timeframe. Having clear behavioral and factor-level targets lets you measure progress and notice when adjustments are needed. 

Adaptive management:  Learn how to make decisions and adjustments in response to new information and changes in context.  Adaptive management uses data and learning to inform course corrections during the lifetime of projects, not just between projects. 

Phase three of Think | BIG finishes things up via five steps.  You will: 

  1. Set targets of success for your behavioral uptake and factor-level changes.
  2. Monitor how much behavior change is happening.
  3. Monitor how many important factors are changing.
  4. Adapt your activities to accelerate the rate of behavioral uptake.
  5. Evaluate your activities and gather lessons learned.

Your goal is to finish what you started and finish strong, with better outcomes for the people and communities you champion. Our goal is to give you the tools to weather the challenges and ride the opportunities. 

To support you during the Track and Adapt phase we have several no-nonsense tools, like: 

Head over to BIG Tools to learn more about our entire range of online and offline support. 

Complete the positive data-to-action feedback loop at the heart of the Track and Adapt stage of behavior integration and you’ll be making the world a better place.  One behavior at a time. 

Take the next step and reach out to us to start leveraging everything behavior integration guidance has to offer. 

Not sure if Thinking BIG applies to your goals? (spoiler: it does) 

Browse our Ideas Library to see a broad range of critical factors that could be the starting point for pioneering behavior integration in your own context.