program design

Phase 2: Design and Manage – influences pathways to change by implementing a behavior-led social and behavior change strategy.

Goals Steps 6 to 10 Tools Concepts

Quick Links: Behavior Summary Behaviors First


Move forward on using behavior integration by doing the deep work that has none of the glamor but nurtures all the glory. Design and Manage process

You know what we mean. 

Whether you have 10 hours and 10k in funding or 10,000 hours and 10 million in the bank, at some point the talk ends and the grind of fieldwork, knowledge work, and program work begins. 

The purpose of the middle Design and Manage phase of behavior integration guidance is to complete three goals.  To: 

  • summarize
  • design
  • manage 

your program activities, keeping them focused on behaviors and synergies while slashing redundancies to maintain your momentum. Click on the design to see details of the full process.

Get hyped, we’ve done the prep work for you. 

All you need to do is take our process and run with it.  We’ve crafted and embedded these concepts into tools and recipes.  The entire process is ready to go right out of the box. 

Your repertoire of versatile behavior change concepts will continue to grow.  And every concept unlocks a new set of skills and tools for you to wield.  Here is a preview: 

Behavior Summary: Learn how a Behavior Summary showcases commonalities and differences across behaviors using Behavior Profiles.  And you can translate your Behavior Summary into a Results Framework, creating a smooth transition into strategy and procurement design, and implementation management. 

Partners map:  Learn how mapping your partners’ activities against your priority behaviors and pathways to change helps you guarantee collective efforts have the desired impact. Mapping and coordinating partner activities enables you to better orchestrate activities around factors, supporting actors, and interventions. 

Behavior-led workplan:  Learn how to review or develop an annual workplan.  Behaviorally focused workplans establish a framework for anticipating donor questions and concerns and ensure that the planned work leads to expected outcomes. 

Phase two of Think | BIG consists of five steps that foster gains toward your goal.  You will: 

  1. Summarize the priority behaviors for strategy design.
  2. Develop your results framework.
  3. Generate the strategy narrative.
  4. Design activities in lockstep with your behaviors and goals.
  5. Implement your activities.

Your job is to care about the people and communities you work with and show up for them every day. Our job is to hand you the tools to make those interactions flourish. 

To guide you during the Design and Manage phase we have a range of expert tools, such as: 

Check out BIG Tools to learn more about all our online and offline tools. 

Finish the planning, start up, and logistics that are the necessities of the Design and Manage stage of behavior integration and you’re ready to drive toward the finish line in the third phase of Think | BIG, Track and Adapt

Contact us when you are ready to find out how we can help you align your program around people and their behaviors to achieve your goals.  

Not sure if Thinking BIG applies to your goals? (spoiler: it does) 

Browse our Ideas Library to see a broad range of critical factors that could be the starting point for pioneering behavior integration in your own context.