PHASE 2: ACTION


The second phase of behavior integration focuses on applying your insights to take ACTION toward achieving your goal. Here you design and implement activities that influence the pathways to social and behavior change.

ACTION 

The next two steps of the behavior integration process (design and implement) are focused on designing and implementing activities that facilitate social and behavior change by influencing the pathways mapped during the “Insight” phase.

A key tool in this phase is the Behavior Summary. Summarizing your priority behaviors showcases

commonalities and differences across them, supporting teams to translate Behavior Profiles into strategies and activities, and to manage their implementation. A Behavior Summary can also help you identify cross-cutting issues that affect multiple behaviors and increase efficiencies across activities by reducing redundancies.

This evidence-driven process has been field tested, perfected and bundled into a set of steps with custom-built tools to help you implement right out of the box.

Think | BIG STEP 3: DESIGN

Here you will turn your insights into change actions by designing activities which address the factors you have identified. During this step, you will summarize your priority behaviors, develop your results framework or theory of change, and design your SBC strategy and activities. It is important to include key decision makers and end users in this step. This step can also be done for specific project activities or a project as a whole. Below are the tasks and supporting tools in this step.

Task

Support Tool*

Bundle your priority behaviors into “like-types” and summarize the factors, supporting actors and actions, and potential strategies for each bundle.  

Behavior Summary

Translate your behavior analysis into a results framework or theory of change.

Results Framework Tool

Design your SBC strategy and activities based on your behavior analysis and results framework/theory of change.

Appendix A: Behavior Change Strategy Review Checklist and Discussion Questions from Managing your Activity Using Behavior Profiles and Behavior Summaries 

Develop or Review a Work Plan

Think | BIG STEP 4: IMPLEMENT

Here you will ensure high-quality implementation of activities and programs that result in achieving behavioral outcomes. This requires staff and partners to have the necessary capacity and coordination to deliver activities specific to their roles. A sharp focus on the outcomes and change pathways across teams and stakeholders will ensure thoughtful decisions and maintain progress. Below are the tasks and supporting tools in this step.

Task

Support Tool*

Map, align, and coordinate partners and their activities to priority behaviors.

Map and Coordinate Partner Activities

Manage implementation of your strategy and activities to: monitor progress toward your goal; ensure shared accountability for following pathways to change; and document learnings.

Implementation Management Tool  

Adaptive Management Guidance and Tools 

When you are ready, move on to the next phase of behavior integration: CHANGE.