The Behavior Profile is just one tool in phase one of the Think BIG process: Focus and Analyze. After you identify the behaviors most closely linked to your development
goal, you create a Behavior Profile for each priority behavior. (Visit our Resources page or play the Behavior Profile game to learn about developing a Behavior Profile.)
A Behavior Profile is an insight-driven way to analyze a specific behavior. The goal? Find evidence-backed routes to make smart program choices and nurture the changes you want to see in the communities you care about.
Our state-of-the-art online tool or (offline paper version) walks you through gathering the quantitative and qualitative research you need to answer four key questions:
- What steps do your primary actors need to take to practice this priority behavior?
- What factors prevent or support their practice of this behavior?
- Who else must support this behavior and what actions do they need to take?
- What program strategies to increase behavioral uptake show up in this analysis?
Then sit back and let the magic happen as our visual approach to Behavior Profiles lets you trace concrete pathways to change.
Intrigued by the power of Behavior Profiles? Check out the example Behavior Profile below. Our quick primer shows you how to read these essential tools. Be sure to click on a factor to see the pathways to change.
Ready to find out more about who can use Behavior Profiles (the answer might surprise you)? Scroll down the page to learn more.
Or, starting out on using Think | BIG or deep into the process? Jump down to the bottom of the page to pick up some quick pro tips on using Behavior Profiles. And browse examples, from nutrition to gender-based violence and more, to get started.
The Behavior Profile is just one tool in phase one of the Think | BIG process: Focus and Analyze. After you identify the behaviors most closely linked to your development goal, you create a Behavior Profile for each priority behavior. (Visit our Resources page or play the Behavior Profile game to learn about developing a Behavior Profile.)
Our state-of-the-art online tool or (offline paper version) walks you through gathering the quantitative and qualitative research you need to answer four key questions:
- What steps do your primary actors need to take to practice this priority behavior?
- What factors prevent or support their practice of this behavior?
- Who else must support this behavior and what actions do they need to take?
- What program strategies to increase behavioral uptake show up in this analysis?
Then sit back and let the magic happen as our visual approach to Behavior Profiles lets you trace concrete pathways to change.
Intrigued by the power of Behavior Profiles? Check out the example Behavior Profile below. Our quick primer shows you how to read these essential tools. Be sure to click on a factor to see the pathways to change.
Ready to find out more about who can use Behavior Profiles (the answer might surprise you)? Scroll down the page to learn more.
Or, starting out on using Think | BIG or deep into the process? Jump down to the bottom of the page to pick up some quick pro tips on using Behavior Profiles. And browse examples, from nutrition to gender-based violence and more, to get started.
A Behavior Profile puts an easy-to-read snapshot of a priority behavior’s pathway to change at your fingertips.
What steps are needed to practice this behavior?
Behavior
1
Step
2
Step
3
Step
4
Step
What prevents or supports practice of the behavior?
Structural
Accessibility
Provider competencies
Experience
Social
Family and community support
Gender
Norms
Internal
Attitudes and beliefs
Self-efficacy
Knowledge
Skills
Who must support the practice of the behavior?
Institutional
Policy makers
Managers
Logistics personnel
Providers
Employers
Community
Community leaders
Religious leaders
Teachers
Household
Family members
Male partners
How might we best focus our actions?
Enabling Environment
Financing
Institutional capacity building
Partnerships and networks
Policies and governance
Systems, Products and Services
Infrastructure
Products and technology
Supply Chain
Quality Improvement
Demand and Use
Advocacy
Communication
Collective Engagement
Skills building