BIG Theory of Change Model

A theory of change for a behavior-led SBC strategy follows the process used to develop the strategy.

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Focus and Analyze finds pathways to change by capturing behavior profiles.

Design and Manage influences pathways to change by implementing a behavior-led social and behavior change strategy.

Track and Adapt gauges success along pathways to change by measuring behavioral outcomes.

Online and offline tools to implement a behavior-driven program.

Your full library of BIG guidance documents.

BIG Theory of Change Model

A theory of change for a behavior-led SBC strategy follows the process used to develop the strategy.