FOCUS AND ANALYZE 

Kick off behavior integration by preparing to change the world. 

Seriously…we mean it.

Because every individual and community behavior you change means at least one person’s tomorrow will be better than their today. 

The purpose of the starting Focus and Analyze phase of behavior integration guidance is to achieve three goals.  To: 

• identify
• prioritize
• analyze 

a list of priority behaviors that target community members could increase or take up. 

Get ready, we’ve taken the guesswork out of it for you. 

All you’ve got to do is show up and get started.  We’ve field-tested, perfected, and bundled these concepts into tools and recipes.  The entire process is ready to implement right out of the box. Click on the design to see the full three phase process.

You will master a whole new language of behavior change and the skills to apply it through several key concepts.  Here are just a few examples: 

Priority BehaviorsA priority behavior is a behavior that will impact directly on the causes inhibiting achievement of your goal.  It answers the question "who (primary actor) needs to do what (behavior)?" and based on those initial possible behaviors, "what will happen as a result of this behavior?"  If the behavior will impact directly on your goal, it is a priority behavior.   For example, if the goal is reduce infant mortality, the result of achieveing that goal is "the baby survives"; then pregnant women sleep under an insecticide-treated net every night will DIRECTLY impact on the baby's survival and is a priority behavior.  While service providers treat pregnant women with respect is a good action to take, it does not directly impact on the baby's survival and, therefore, is not a priority behavior, but a supporting actor action.:  Learn how to focus on the behavioral outcomes that directly achieve your goal.  Articulating the behaviors whose uptake are most closely aligned with your goal ensures lasting impact and makes the most of limited resources. 

Factors:  Learn the reasons that inhibit or support a person’s practice of a behavior.  Factors can be structural (such as accessibility), social (like gender), or internal (for example, skills). 

Supporting actors and actions:  Learn about the other people that must do something to address the factors to help the primary actor practice the behavior. Often, the primary actor can’t engage in the behavior without the support of others at the household, community, and institutional levels. 

Phase one of Think | BIG moves through five steps to lay this groundwork for success.  You will: 

1. Identify your goal and find out what stops the goal from getting done.
2. Pick out the behaviors that matter most to making the goal happen.
3. Prioritize behaviors to recognize primary actors and actions.
4. Analyze factors preventing/supporting uptake, supporting actors, and strategy options for behaviors.
5. Think about how to measure priority behaviors and most important factors. 

Your role is to funnel your passion for people and communities from blue sky thinking to an on-the-ground roll out plan. Our role is to help you master the process and behavior-centric tools that will get you from foresight to insight. 

To help you with the Focus and Analyze phase we have custom-built power tools, like: 

• Behavior Prioritization Tool
• Behavior Profile Creation Tool 

Visit BIG Tools to learn more about our full suite of online and offline tools.  In the meantime, head over to the Behavior Profile game to help a mother save her son.  The power of change lies in your hands. 

Complete the research and analysis that are the hallmarks of the Focus and Analyze phase of behavior integration and you’re ready to put it in action in the second phase of Think | BIG, Design and Manage. 

Get in touch with us to learn how to get started or head over to Behavior Profiles to see dozens of real examples mapping out pathways to change. 

Not sure if Think | BIG applies to your goal? (spoiler: it does) 

Browse our Ideas Library to see a broad range of critical factors that could be the starting point for pioneering behavior integration in your own context.