BIG TOOLS


Expert online and offline tools to implement a behavior-driven program. 

Focus and Analyze Tools Design and Manage Tools Track and Adapt Tools

Quick Links: Full BIG Process Schema Infographics

Think | BIG Tools Guide You Through the BIG Process

We’ve come a long way since billboards and poster campaigns drove marketing in the 1990’s.  Social and behavior change (SBC) and social and behavior change communication (SBCC) have evolved a lot too.

For the last several years (in partnership with USAID) we have been co-creating the next generation of social and behavior change approaches.

It’s time to Think | BIG (behavior integration guidance): a way to align programs around people and their behaviors to net lasting impact.

Teams across the world have field-tested the approach.  And we have the insights and expertise to leverage Think | BIG to level up your next project.  You’ll welcome the AI-powered, collaborative, digital workspaces we’ve created to help you churn through the evidence base. Because we know your team works across time zones and regions.  We also have you covered with printer-friendly black and white forms and guides.  For when your team is in the field and there’s limited electricity.

Think | BIG has all the tools you need to evolve your social and behavior change approach.

Through intelligent process design, machine-learning, and expert support and training we can help you pivot your process and fast-track your impact.

And our tools can be used no matter where you are in the process – online or offline, individually or in a group:

  • Writing a proposal? We have guides to help you use a behavioral lens and behavior-centric language.
  • Just starting a project? Get up and running with our custom-designed online collaborative workspace built for teams. 
  • Project already running and not seeing the results you need?  Let our experts introduce you to the process and find ways to re-align and pivot.

When you are ready to join the social and behavior change revolution, contact us.

How to access the Think | BIG Tools

There are 15 essential BIG tools.  Each moves your behavior-led program from phase one Focus and Analyze, to Design and Manage, through to the final phase Track and Adapt. There are five tools per phase.  Each one helps improve and sustain your program’s outcomes. 

The tools are aligned with BIG process phases and revolve around pathways to change as designed in your Behavior Profiles. Select the phase you are interested in to see what tools we offer.

Find step-by-step guides for the full suite of tools and supplemental guidance on behavior integration under Resources.