Meet the future of social and behavior change.
We’ve come a long way since billboards and poster campaigns drove marketing in the 1990’s. Social and behavior change and social and behavior change communication (SBCC and SBC) has evolved a lot too.
For the last several years (in partnership with USAID) we have been co-creating the next generation of social and behavior change approaches. It’s time to Think | BIG. Teams across the world have field-tested the approach. And we have the insights and expertise to leverage Think | BIG to level up your next project.
Behavior Integration is an approach that aligns all program elements around people and their behaviors at the heart of achieving an identified goal. This Think | BIG online platform provides a process and tools to apply Behavior Integration.
Behavioral Integration Guidance (BIG) teaches you how to put behaviors that matter front and center to accelerate the outcomes you need—like finding pathways to get more pregnant women to complete a full course of quality antenatal care, so more mothers and babies survive childbirth.
Behaviors are the closest element to outcomes that we can change. Focusing on behaviors improves effectiveness and efficiency: Clarify outcome drivers, identify redundancies, and squeeze the most out of your resources.
Think | BIG has the tools you need to evolve your social and behavior change approach.
Through intelligent process design, machine-learning driven tools, and expert support and training we can help you pivot your process fast and fast-track your impact to upgrade to the next generation of behavior change.
Whether it’s AI-powered, collaborative, online workspaces for multi-continent teams, or printer-friendly black and white forms for field work when there’s limited electricity, we’ve got you covered.
And our tools can be used no matter where you are in the process.
Writing a proposal? We have guides to help you use a behavioral lens and behavior-centric language. Just starting a project? Get up and running with our custom-designed online collaborative workspace built for teams. Project already going and not seeing the results you need? Let our experts introduce you to the process and find ways to re-align and pivot.
Find out more below about the suite of online and offline tools we offer to help you implement behavior integration guidance.
When you are ready to join the social and behavior change revolution, contact us.