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What is Behavior Integration?

Behavior Integration is a way to align programming using behavioral outcomes to maximize investments and accelerate impact. Behavior Integration means ensuring that the behaviors required to achieve your goal — for example, a reduction in maternal and child deaths — are at the center of program planning and implementation.

Focusing on behaviors helps programs achieve more rapid results and make better use of resources as behaviors are the element closest to outcomes we can change.  By focusing on behaviors, programs improve effectiveness by clarifying drivers of outcomes, facilitating design, and establishing meaningful markers of progress and impact. Focusing on behaviors also improves efficiency by prioritizing investments, creating a unifying program framework, identifying redundancies, and facilitating activity coordination.

Think | BIG Tools

Think | BIG (Behavioral Integration Guidance) helps organizations integrate behaviors into their programming to make the best use of available resources and achieve rapid results. Think | BIG is a behavior-centered process for reaching development goals. 

Think | BIG (Guide d’intégration comportementale) aide les organisations à intégrer les comportements dans leur programmation pour tirer le meilleur parti des ressources disponibles et obtenir des résultats rapides. Think | BIG est un processus axé sur le comportement pour atteindre les objectifs de développement. Trouvez les versions hors lignes de certains outils à

Tools to help focus on identifying and analyzing key behaviors that impact the goal and on delineating the pathways to change

Screenshot of tools
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behaviors that address the causes inhibiting achievement of the goal and establish behavioral indicators
Launch Prioritize Tool   |   View Tutorial
Prioritize Behaviors Offline Tool (PDF)
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priority behaviors to lay out the logical pathways to change and establish factor-level indicators
Launch Behavior Profile Tool   |   View Tutorial
Create a Behavior Profile Offline Tool (PDF)
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analyses of multiple behaviors to identify commonalities for strategy development or program design 
Launch Summarize Tool  |  View Tutorial
Summarize Behaviors Offline Tool (PDF)
Behavior Profile Tool

Resources to help guide use of Think | BIG for strategy development, program and activity design, and activity management

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behaviorally-focused Results Framework to guide your strategy
Go to Strategy Guidance Documents

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behaviorally-focused program, activity, or mechanism
Go to Procurement Design Documents

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the program, activity, or mechanism
Go to Manage Documents

Tools to track progress on behavioral outcomes and to assess and adapt programs over time

NOTE: To use the online tools below, you must have already created a Priority Behavior List that includes indicators

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your targets based on indicators established for priority behaviors
Launch Set Targets Tool
Set Targets Offline Tool (PDF)

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your program over time
Adaptive Management Guidance (PDF