Each phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective.  Below is a list of core concepts for the middle Design and Manage phase of Think | BIG.

Click on the concept to learn more.  

If you have any questions or ideas on the concepts, reach out to us!




Concept: Behaviors First

Behaviors first illustrates the value of putting behaviors at the core of all you do, whether you think of it as behavior-centered, behavior-led, or behavior-oriented, and with all the language that goes along with putting behaviors first. While this core concept has been placed under Design and Manage, it applies to the other two phases too.


You can also:

Learn about the goals for the Design and Manage phase.

Read up on the steps to complete this phase.

Find out what tools we can provide to help you complete this phase.

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