DESIGN AND MANAGE CORE CONCEPTSEach phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective. Below is a list of core concepts for the middle Design and Manage phase of Think | BIG.
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If you have any questions or ideas on the concepts, reach out to us!
Behaviors first illustrates the value of putting behaviors at the core of all you do, whether you think of it as behavior-centered, behavior-led, or behavior-oriented, and with all the language that goes along with putting behaviors first. While this core concept has been placed under Design and Manage, it applies to the other two phases too.
Think | BIG was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID) and implemented by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. The information on this website does not necessarily represent the views of USAID or the United States Government.
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