Think | BIG

Behavior Integration Guidance

Solving health and development challenges ultimately requires people to do something differently than they’re doing today.

Behavior Integration is a framework that centers people and their behaviors in every phase of program design and implementation.

Think | BIG follows a three-phased approach:

INSIGHT: Define pathways to change using behavior analysis.

ACTION: Influence pathways to change by implementing a behavior-led strategy.

CHANGE: Track success along pathways to change by measuring behavioral outcomes. 

Click on each phase tab to learn more about the individual phases.  

Image of process - FOCUS and ANALYZE; DESIGN and MANAGE; TRACK and ADAPT

The first two steps of the behavior integration process (Define and Analyze) explore the goal (or challenge), key behaviors and influencing factors, and develops insights so that you can start to map change pathways.

To help you with the Insight phase we have tools, like:

In the second phase of behavior integration, you will design and implement your program activities, ensuring they are aligned with the program's behavioral outcomes. 

To guide you during the Action phase we have tools, such as:


The third phase of behavior integration will help you track and adapt your program activities to ensure you are on the path to achieving your goal.

To support you during the Change phase we have several visual tools, like:

JSI teams that Think | BIG

The Bantwana Initiative in Western Uganda uses behavioral integration to strengthen educational programming to reduce sexual and other forms of violence against pre-adolescent and adolescent girls and boys.
Under USAID MOMENTUM Routine Immunization Transformation and Equity, we are applying behavior integration to strengthen provider behaviors, increase and sustain vaccine demand within communities, and improve the quality of routine immunization and COVID-19 vaccination. 
In our work with the City of Boston, World Education’s Ed Tech Center is developing behavior profiles for adult learners to strengthen program quality and support for optimal digital literacy behaviors.
In our work with the International Organization for Migration, JSI applies a behavioral lens to instructional and clinical design of migratory nurse training and standard operating procedures. 
Under USAID Advancing Nutrition, we developed tools for high quality SBC processes for nutrition programs using behavior integration – linking each step of a behavioral profile into a measurable pathway that connected behaviors to program activities.
With our consortium partners, our Strategies to Prevent (STOP) Spillover team applies a behavioral lens to understand and address the threats posed by zoonotic viral diseases.