Meet the future of social and behavior change.
Learn More Contact Us LOG INBIG moves you through behavior analysis, program design, and program measurement by following a three-phased approach:
BEHAVIOR ANALYSIS - Phase 1: Focus and Analyze – finds pathways to change by capturing behavior profiles.
PROGRAM DESIGN - Phase 2: Design and Manage – influences pathways to change by implementing a behavior-led social and behavior change strategy.
PROGRAM MEASUREMENT - Phase 3: Track and Adapt – gauges success along pathways to change by measuring behavioral outcomes.
Click on each phase tab or name to learn more about the individual phases. Or go straight to any section using the navigation menu at the top of the page.
Want to see a full picture of the process in action? Check out the online or offline PDF overview.
BIG’s first phase, Focus and Analyze, will help you achieve three goals. To:
a list of priority behaviors that target community members could increase or take up.
Phase one of Think | BIG moves through five steps to lay this groundwork for success. You will:
To help you with the Focus and Analyze phase we have custom-built power tools, like:
BIG’s second phase, Design and Manage, will help you complete three more goals. To:
your program activities, keeping them focused on behaviors and synergies while slashing redundancies to maintain your momentum.
Phase two of Think | BIG consists of five steps that foster gains toward your goal. You will:
To guide you during the Design and Manage phase we have a range of expert tools, such as:
BIG’s third and final phase, Track and Adapt, will help you accomplish three final goals. To:
the behavioral targets, metrics, and activities you monitor, evaluate, and manage to reach your goal.
Phase three of Think | BIG finishes things up via five steps. You will:
To support you during the Track and Adapt phase we have several no-nonsense visual tools, like:
Global challenges, like better health, education, and socio-economic equity for people and communities, are big problems. That’s why our team of experts came up with a big solution: Think | BIG, a whole ecosystem approach to create programs that are behavior-led, not intervention-driven.
Solving health and development challenges requires that people do something differently than they’re doing today. These people may be a part of systems or institutions that need change. And they come from all sectors: policy makers, community leaders, service providers, market actors, and family members. Sustained change and lasting results happen when program elements – policies, financing, service delivery, and more – are aligned.
Behavior Integration Guidance (BIG) is a framework that ensures that people, and their behaviors, are at the heart of program design and implementation. BIG applies social and behavioral sciences and leverages approaches like human-centered design and systems thinking to improve health and development outcomes for all. Think | BIG pulls our field-tested framework together into a ready-to-use suite of tools.
What people do is at the heart of the solution. Get rapid results in communities you care about. Put Think BIG in the driver’s seat and get ready to meet the future of social and behavior change.