Align your programming using behavioral outcomes to maximize investments and accelerate impact
Learn More Contact Us LOG INBehavior Integration is an approach to design and implement programs that defines outcomes
as specific behaviors required to achieve the development goal,
ensuring that strategy, project and activity design are behavior-led, not intervention-driven.
Think | BIG (Behavior Integration Guidance) is a suite of tools and resources to help you apply Behavior Integration.
Click on the tabs to learn more about each of the three steps of Think | BIG:
Tools to help focus on identifying and analyzing key behaviors that impact the goal and delineate the pathways to change
Resources to help guide use of Think | BIG for strategy development, program design, and activity design and management
Tools to track progress on behavioral outcomes and to assess and adapt programs over time
NOTE: To use the online tools below, you must have already created a Priority Behavior List that includes indicators
Create pathways to change to help Adama adopt a behavior that will save the life of her son Akia.
Downloadable resources in English and French are available to help you and your team use Think | BIG. 
USAID/Democratic Republic of the Congo is using priority maternal and child health behaviors to guide the identification of strategies to contribute to mortality reduction goals and the design of integrated health programs.
USAID/Kenya's Health, Population and Nutrition Office is developing Behavior Profiles as a way to ensure current and future activities are coordinated around common factors and outcomes, and adhere to logical pathways.
USAID/West Africa Regional Health Office is identifying and analyzing priority behaviors to pull its regional work together into a cohesive and aligned regional health portfolio.
USAID/Senegal reviewed past projects for quality of behavior integration and their present, integrated health project for priority maternal and child health behavior incorporation. USAID/Ghana Heath, Population and Nutrition Office applied a behavioral lens to contextual and behavioral analyses and co-creation for the development of a new health sub-strategy that will contribute to the Country Development Cooperation Strategy (CDCS). USAID/Ghana is applying a behavioral lens across the full Mission to develop a behaviorally-focused CDCS where results equal behaviors.The Think | BIG website was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID and implemented under Task Order No. AID-OAA-TO-15-00052 by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. ACCELERATE is issued through the Transform IDIQ (Contract No. AID-OAA-I-14-00002). The information on this website does not necessarily represent the views of USAID or the United States Government.
Contact us with questions or comments.
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