Each phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective.  Below is a list of core concepts for the final Track and Adapt phase of Think | BIG.

Be the future of social and behavior change.  Click on each concept to read more.  

If you have any questions or suggestions on the concepts, let us know!





Concept: Behavioral Outcomes = Results

Behavioral outcomes = results highlights the value of measuring your results and your success as “how much change in priority behaviors occurred”.


Concept: Measuring along pathways to change

Measuring along pathways to change discusses why pathways are important and how measuring all elements of these pathways demonstrates that you continue changing behavior.


You can also:

Learn about the goals for the Track and Adapt phase.

Read up on the steps to complete this phase.

Find out what tools we can provide to help you complete this phase.

Please provide feedback on this page.