TRACK AND ADAPT CORE CONCEPTSEach phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective. Below is a list of core concepts for the final Track and Adapt phase of Think | BIG.
Be the future of social and behavior change. Click on each concept to read more.
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Behavioral outcomes = results highlights the value of measuring your results and your success as “how much change in priority behaviors occurred”.
Measuring along pathways to change discusses why pathways are important and how measuring all elements of these pathways demonstrates that you continue changing behavior.
The Think | BIG website was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID and implemented under Task Order No. AID-OAA-TO-15-00052 by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. ACCELERATE is issued through the Transform IDIQ (Contract No. AID-OAA-I-14-00002). The information on this website does not necessarily represent the views of USAID or the United States Government.
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