HandwashingFOCUS AND ANALYZE STEPS

Phase one of Think | BIG (behavior integration guidance), called Focus and Analyze, moves through five steps to lay the groundwork for success.  This is where you do your initial behavior analysis to meet your social and behavior change goals.

Kick off at the beginning or jump in wherever you left off.  Clicking on a step will take you to an article on the specifics needed to carry out that step, including directing you to online and offline tools to help you complete your tasks.

We’ve also included on this page the outputs you will get from completing each step and team tasks that will need to be done.

This page is your all-in-one, handy dandy guide to getting phase one done.

We recommend that you bookmark this page if you are working on this phase. It’s a great reference to remind yourself of what’s next and to access everything you need.

You might also want to refer back to:

Goal 1:  Identify

Step 1: Identify your program goal and find out what stops the goal from getting done

TEAM TASK: Set your goal, gather existing research on causes, and sort out a list of possible causes stopping you from achieving your desired goal.

Step Outputs:

  1. Goal statement
  2. Causes list

Tool Needed: Establish Goal and Causes – description – offline PDF

Goal 2:  Prioritize

Step 2: Pick out the behaviors that matter most to making the goal happen

TEAM TASK: Reviewing your causes, brainstorm with your team “who needs to do what” to reduce what’s stopping you from getting your goal done.

Step Output: Core behaviors list

Tool Needed: Behavior Prioritization – description – online – offline PDF 

Step 3: Prioritize behaviors to recognize primary actors and actions

TEAM TASK: Reduce your core behaviors until you have landed on priority behaviors that will help you achieve your goal.

Step Output: List of priority behaviors

Tool Needed: Behavior Prioritization – description – online – offline PDF 

Goal 3:  Analyze

Step 4: Analyze factors preventing/supporting uptake, supporting actors, and strategy options for behaviors

TEAM TASK: Develop your program’s Behavior Profiles to thoroughly analyze and understand your primary actors and other program issues.

Step Outputs: Behavior Profiles

Tools Needed:

  1. Behavior Profile Creation – description – online – offline PDF
  2. Ideas Library – description – online library

Step 5: Think about how to measure priority behaviors and most important factors

TEAM TASK: Draft behavior outcome indicators for your priority behaviors and factor-level outcome indicators for your critical factors. 

Step Outputs:

  1. Draft behavior outcome indicators
  2. Draft critical factor-level outcome indicators

Tool Needed: Establish Behavioral and Factor-level Outcome Indicators – description – offline PDF

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