Each phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective.  Below is a list of core concepts for the starting Focus and Analyze phase of Think | BIG.

Leap into the future of social and behavior change.  Click on each concept to read more. 

If you have any questions or thoughts on the concepts, contact us!




Concept: Pathways to Change

Pathways to change describes how your strategy moves from desired behaviors to adopted behaviors - tracing priority behaviors across critical factors, to influential supporting actors, and finally to impactful interventions.


Concept: Evidence-driven

Evidence-driven details why, and at what points, you need quantitative and qualitative guiding evidence to make decisions and suggests methodologies to use.


You can also:

Learn about the goals for the Focus and Analyze phase.

Read up on the steps to complete this phase.

Find out what tools we can provide to help you complete this phase.

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