FOCUS AND ANALYZE CORE CONCEPTSEach phase has its own unique concepts that make BIG (behavior integration guidance) different and, when applied, more effective. Below is a list of core concepts for the starting Focus and Analyze phase of Think | BIG.
Leap into the future of social and behavior change. Click on each concept to read more.
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Pathways to change describes how your strategy moves from desired behaviors to adopted behaviors - tracing priority behaviors across critical factors, to influential supporting actors, and finally to impactful interventions.
Evidence-driven details why, and at what points, you need quantitative and qualitative guiding evidence to make decisions and suggests methodologies to use.
Think | BIG was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID) and implemented by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. The information on this website does not necessarily represent the views of USAID or the United States Government.
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