Behavior Profiles are a stand-out tool in the Think | BIG (behavior integration guidance) suite of social and behavior change tools. Using Think | BIG ensures that your program takes a whole ecosystem approach and is behavior-led, not intervention-driven. Behavior Profiles first appear in Step 4, during phase one Focus and Analyze, of the three-phase system that comprises BIG.
Using WASH Sample Behavior Profiles
Countries have begun to integrate behaviors into their work to impact water, sanitation, and hygiene.
In Behavior Integration, you need to decide which behaviors you want to Prioritize.
Then you will analyze the priority behaviors selected for your country using country- and context-specific research, i.e. creating Behavior Profiles.
We have provided sample WASH Behavior Profiles to help you develop your own country-specific profiles. In addition to the ways mentioned in the overview, these sample Behavior Profiles can help you:
- Demonstrate the pathways to change from behavior to strategies, emphasizing the importance of behavior-led (not intervention-driven) programming.
- Hold discussions with WASH stakeholders on how an activity might be refined based on the identified pathways to change.
- Engage with WASH stakeholders on how activities might be aligned around behaviors and the pathways to change.
How to Use Behavior Profiles and Behavior Summaries provides more detailed guidance.
Remember: These sample Behavior Profiles provide good examples of Behavior Profiles but are not intended to take the place of in-country research or your own country-specific Behavior Profiles. To build your own Behavior Profiles, select the online or offline tool under Analyze.
Contact us if you have questions or don’t see the kind of Behavior Profile sample you need. We’re here to help!
