The Big Idea: Gender-based violence contributes to lower use of health services. While gender-based violence can be prevented through girls’ and women’s empowerment, advocacy and home visitations, and it also needs to be addressed simultaneously with boys and men as GBV often occurs in the context of male peers who demonstrate negative attitudes toward women.
The Big Idea: Although women comprise a majority of child caregivers and farmers, women often lack access to new training and techniques offered through agriculture extension services. This can impact productivity as well as family’s food diversity. This program trained farmer’s self-help groups, reaching primarily women farmers in Kenya.
The Big Idea: Behavioral economics holds great promise in changing patterns of behavior that influence human health, predicated on the idea of making a behavior as easy as possible to do. A study on handwashing in schools suggests that introducing a disruptive cue into the environment interrupted habitual neurological patterns to increase handwashing with soap.
The Big Idea: Violence against women is a critical concern for public health. The growing evidence base for the bystander intervention approach to preventing sexual and domestic violence in university settings shows the potential to engage men, as well as women, positively in ending violence against women.
The Big Idea: Although financial inclusion among adults globally is improving, a gender gap remains in using financial services and products. This gender gap means that women, especially low-income women, are limited in financial security, financial decisions, or even expanding enterprises. Mobile banking options are helping to increase low-income women’s participation in formal savings services.
The Big Idea: Many pregnant women may prefer to deliver their child at a health care facility rather at home with a traditional birth attendant, but do not feel able to choose this option because their female family members do not feel it is culturally appropriate. When designing strategies to increase uptake of deliveries in health care facilities, consider ways to help pregnant women, their families, and the community support the decision by incorporating traditional birth practices and modern delivery methods.
The Big Idea: Managers who are tasked with increasing family planning services in low resource areas are often faced with the reality that local health clinics may be run down, dirty, and may not have clean or modern equipment or have provisions for ensuring women’s exams are in a private setting. In addition to the poor facility experience, many women also report that the providers are not hospitable. A novel and economical intervention, which includes a 72-hour renovation of the clinic by engaging local community members, can dramatically increase uptake of services and improve quality of care.
The Big Idea: Well-designed, evidence-based sexuality education is an effective strategy to help young people delay first intercourse and use modern methods of contraception. However, school-based sexuality education often faces organized resistance from religious leaders and parent groups, among others. Building coalitions across communities, teachers, adolescent influencers, media, and religious leaders, gives programs better chance of success and scale-up.
The Big Idea: Men are often the decision-makers about contraceptive use but programs usually focus on women. Men often lack the knowledge or skills to make informed decisions as a couple. By engaging men through peers, couples can make joint decisions on spacing births.
The Big Idea: Environmental education is frequently undertaken to change the attitudes and practices of participants, often aimed at children with the rationale that children influence the attitudes of their parents, who will consequently change their behavior. This is the first rigorous study to demonstrate adults exhibiting greater knowledge of wetlands and improved reported household water management behavior when their child has received wetland education in schools.
The Big Idea: The availability of community-based services such as integrated community case management (iCCM) does not ensure utilization. Community dialogues with participatory discussions and learning for all community members contribute to improvements in timely care-seeking for sick children with diarrhea, pneumonia and malaria.
The Big Idea: Changing gender roles and expectations to support greater relational equity for women has been shown to reduce HIV risk by improving the dynamics of marital relationships that contribute to risk. This can be challenging in male-dominated cultures. This community intervention at multiple levels, with a variety of strategies, shows that it is possible to significantly improve men’s equitable attitudes.
The Big Idea: In most countries, knowledge about the health benefits of handwashing with soap is high, but does not correspond to actual behavior change. Emotional, non-health messages focused around disgust were shown to be more effective, have a longer-lasting impact on handwashing behaviors, and have the potential to achieve sufficient scale for population-level impact.
The Big Idea: To improve newborn care practices, evidence-informed community-based strategies involve the training of community health workers, community mobilization and facility-based improvements. Improved newborn care practices are supported by combination of timely and appropriate services including facility delivery and home visits after childbirth.
The Big Idea: Neonatal mortality reduction can be achieved with a simple, low-cost package of interventions that includes home visits to whole households by community health workers and consistent community engagement with newborn care stakeholders to change social norms, focusing on locally meaningful practices that community members believe are within their control to change, in this case prevention and management of hypothermia.
The Big Idea: This study tested a large-scale community-based strategy to improve newborn health through participatory women's groups facilitated by the government’s community health workers, Accredited Social Health Activists (ASHAs).
The Big Idea: Offering family planning services through employers is one way to increase access to services. This program tested the feasibility of sustaining access to services through small and medium enterprises that employ both men and women in India.
The Big Idea: Program managers aiming to improve maternal and neonatal outcomes are familiar with complications such pre-eclampsia (PE) and eclampsia, and are tasked with determining the most effective prevention, early detection and care approaches. One promising initiative bridges the gap between health providers and the community by engaging leaders of women’s groups to empower pregnant women with the knowledge and skills to be engaged clients throughout the pregnancy continuum.
The Big Idea: Most interventions aimed at raising vaccination coverage focus on improving services or on informing and motivating families. The use of a visual tool that engages communities to ensure that all children get vaccinations on schedule can increase demand for immunization within health services and among communities, identification of children requiring immunization, and thereby increase coverage.
The Big Idea: As efforts continue to increase the proportion of facility-based deliveries to increase maternal and newborn survival, traditional birth attendants are discouraged from performing home deliveries. Yet women continue to seek their advice and services. Rebranding traditional birth attendants can fulfill important community health needs in the continuum of care.
The Big Idea: Programs that increase demand for family planning services often address the information needs of women but usually fall short in preparing them to be active and engaged communicators during counseling, and often neglect to engage men as active partners. Mobile technology for women and men shows promise in prompting couple dialogue and increased use of contraceptives.
The Big Idea: Intimate partner violence (IPV) is a significant risk factor for numerous health practices, including newborn care and exclusive breastfeeding. Reducing children’s exposure to violence is an evidence-based approach to preventing partner violence for mothers and in the next generation.
The Big Idea: While we know which program interventions help to intimate partner violence, there is less information available about how the factors underlying the behaviors changed. This study applied explored how SASA!, a community mobilization approach for preventing HIV and violence against women, diffused within intervention communities and the factors that influenced the uptake of new ideas and behaviors around intimate partner relationships and violence.
The Big Idea:   Given resource constraints, communication programmers often field questions about the numbers of channels and numbers of contacts needed to achieve change. This analysis of a program that aimed to improve infant and young child feeding in Ethiopia analyzed the dose response associated with significant behavior change.
The Big Idea: The use of improved high yielding crop varieties is an important behavior for many small holder farmers to increase productivity and improve food security. Yet farmers do not adopt many new agricultural technologies, such as improved seeds, to the extent desired or expected. This analysis explored the probability of smallholder farmers adopting new improved rice varieties from two regions of Central Nepal.
The Big Idea: Everyone enjoys a show! But can performances address the factors to facilitate behavior change? This program tested the hypothesis that increased fertility awareness that leads to use of family planning methods, using community theater performances.
The Big Idea: Many young people around the world are consuming larger amounts of sugar, salt and saturated fats and less from traditional diets such as fruits, vegetables and high fiber foods, which can result in obesity, diabetes and other health challenges. Gamifying nutrition education for adolescents can increase intake of fruits and vegetables.
The Big Idea: Many programs promote male engagement and involved fatherhood. This evaluation explored the how a discussion and education group with young fathers and their partners in Rwanda that addresses how gender inequalities are transformed through “everyday interactions in the home” impacted relationship power dynamics and women’s decision-making in their households.
The Big Idea: Programs often work with mothers to improve child nutrition. Engaging grandmothers, who are both caregivers of young children as well as influencers of mothers, is often important to improve infant and young child feeding practices.
The Big Idea: In rural Mali, like many communities around the world, nearly one-third of women give birth at home, placing them at risk in the event of an emergency. Health facilities are often far away, with transport and treatment more expensive than many can afford. This initiative helps women and men with low literacy discuss and act on danger signs using hand and body gestures.
The Big Idea: Managers who oversee programs that help strengthen maternal, newborn and child health outcomes often directly target the mother. A novel program in Nigeria targets fathers-to-be through mobile phones, providing them with simple, carefully timed text messages to share with their wives and to learn how to help care for her and the baby.
The Big Idea: In many countries, limited dietary diversity is a major challenge to good nutrition because most households rely on carbohydrate-rich staple foods. Although traditional vegetables are rich in nutrients, many households do not eat these vegetables. This program promoted consumer demand and assessed the impact on diets.
The Big Idea: Infections in the neonatal period cause up to on-quarter of neonatal mortality, including pneumonia, sepsis, and infections of the umbilical cord. Handwashing with soap could potentially reduce the risk of infection during the vulnerable neonatal period.
The Big Idea: Improving young children's nutrition goes beyond food. A series of home visits by trained community health workers on breastfeeding and complementary feeding significantly changed behaviors and reduced malnutrition of their young children.
The Big Idea: Newborns are most vulnerable during the first 48 hours after birth, a time when many mothers and newborns are confined by social norms to the home. Involving family members, neighbors and friends of pregnant women through family meetings and technology to notify community health workers of labor and birth is a scalable model that effectively increases the coverage of postnatal care
The Big Idea: The quality of the teaching force is the single most influential school-based factor in promoting learning. Strengthening educational systems to deliver quality teaching requires answers questions such as how to motivate teachers in resource-constrained environments. This review of eight programs identifies a variety of intrinsic and extrinsic factors that lead to greater motivation and teaching quality.
The Big Idea: In contexts of early marriage, early and rapid repeat pregnancies among young married women, and inequitable social and gender norms, a comprehensive intervention is required. This review of program data over more than a decade of implementation sheds light on the key elements to sustained social and behavior change, including use of a socioecological intervention model; a gender-synchronized approach that engages both male and female partners; and intensity of interventions calibrated to different moments in the life cycle of young people.
The Big Idea: Managers who seek to increase vaccination uptake, especially in low resource settings, can improve vaccine uptake by leveraging existing thoughts and feelings to facilitate action through a combination of facilitating action, reducing logistical barriers and regulating.
The Big Idea: Promoting health behaviors among adolescents will increasingly require interacting with and changing perceived norms via social media. This work presents the rationale for understanding and navigating this complex pseudo-reality to effectively address norms among young people.
The Big Idea: Stigma and discrimination can limit access to services, reduce life expectancy, and increase risk of poverty. For many people, these consequences are worse than the illness itself. Evidence-based approaches to address stigma and discrimination toward mental illness can be applied to other issues, such as HIV/AIDS.
The Big Idea: In many countries, talking about sexuality related issues is strictly sanctioned, leaving young people without needed information to make healthy decisions. A mass and social media campaign in Cambodia, called Love9, helped to break these taboos by directly reaching young people through peers.
The Big Idea: For those who manage WASH programs in harsh desert environments where water resources are limited, one might assume that the environment and political conflicts over water are the key factors to address. But women (including female refugees) can play a critical role in reducing water consumption by identifying and repairing leaks in households in their own homes/residences and in their communities when trained as professional plumbers.
The Big Idea: Promoting exclusive breastfeeding often requires addressing multiple factors and offering multiple strategies, but often the timing of these activities is not discussed. This study reviewed the impact of community based activities on exclusive breastfeeding, including the timing of women’s participation.
The Big Idea: The hygiene of complementary food for young children is a concern as contamination is often high, and may cause diarrhoea and other illnesses and infections. This program aimed to use lessons from effective programs in Nepal and India to design a lower-cost model for Gamia, translating formative research findings to determine critical control point corrective measures and motivational drives for behaviour change.
The Big Idea: There is a wealth of evidence that gender inequalities and restrictive norms adversely affect health outcomes. Programmers need more data on effective approaches to address these norms. This food security program improved women’s empowerment outcomes through a multi-sectoral rights-based, livelihoods approach to carry out interconnected activities in the health, education, agriculture, and entrepreneurship sectors.
The Big Idea: Food package labels have been indicated as a key measure for the prevention of obesity. Evidence suggests that the simpler the message, the higher the impact on consumer’s behavior. This study explores the impact of Chile’s stop sign labeling for less nutritious foods, along with regulations around advertising of these foods.
The Big Idea: Open Defecation Free (ODF) status requires use of a latrine, not only construction of latrines. Engaging women and youth in the movement against open defecation through creative and practical ways can renew stalled efforts in safe disposal of human feces.
The Big Idea: Commitment devices, which offer an opportunity to restrict future choices, have been shown to be effective in helping people save. However, severe restrictions can deter participation. This study assessed a program that offered different options to encourage students to save.
The Big Idea: As agricultural produce yields improve with greater inputs, farmers need new ways of aggregating and using proper storage and marketing to ensure that their produce and earnings last throughout the seasons. Millet Business Service Hubs offer a collective solution to making services, training and loans available as needed by producers.
The Big Idea: Government policies, including regulations, sanctions and incentives, are often needed when people’s behaviors do not meet the public good. Policies are more cost-effective when they influence norms, so that behavior change is sustained even in the absence of external regulations or penalties.
The Big Idea: In adverse circumstances, gender inequalities leave women and girls worse off compared to men and boys. Yet many women are making changes. Despite poverty and other challenges, women in Niger are playing a major role in helping their communities overcome health and food security obstacles as leaders for their communities and households.
The Big Idea: High quality HIV counseling and testing is essential for reducing HIV-related morbidity, mortality and transmission. HTC links individuals and families to antiretroviral therapy (ART), care and support, and HIV prevention, yet for individuals taking this step can be challenging. A strategic convergence of activities for caregivers who are already members of economic strengthening groups can improve HIV testing uptake for their own health and the health and survival of their children.
The Big Idea: Too often programs work only with the usual suspects on birth spacing: couples, providers and leaders. This effective program found that engaging women’s existing social networks of relatives, friends and other influential individuals can tap into real influencers and accelerate the pace of diffusion for uptake of birth spacing practices.
The Big Idea: Cities around the world face challenges with food waste disposal. Seoul, Korea implements a food waste recycling program with impressive results.
The Big Idea: Exclusive breastfeeding is influenced by multiple factors at the institutional, social and individual levels. Addressing all of these levels simultaneously using locally tailored strategies can improve the duration and prevalence of exclusive breastfeeding.
The Big Idea: Health care facility managers around the globe are keenly aware of the risk to clients due to infections with deadly bacteria through catheters and other procedures. Drawing on humanities “oldest tool to combat blind spots and arrogance,” checklists have the power to dramatically reduce infections and injury or death for clients, when introduced through a human-centered approach.
The Big Idea: In Zambia, like many countries around the world, early pregnancy and childbirth put girls’ health and futures at risk. This initiative aimed to increase girls’ access to safe, comprehensive reproductive health services to ensure that girls have the opportunity to finish school, start careers, and become mothers on their own terms.
The Big Idea: Social transfer programs, cash and food, have been shown to reduce intimate partner violence (IPV). This study examined how communications activities related to cash or food transfers affected IPV after a program ended, suggesting sustained effects on women’s “threat points,” men’s social costs of violence, and household well-being.
The Big Idea: Research into food hygiene is often a neglected area of diarrhea and undernutrition prevention programs. While a number of studies have assessed risk factors and microbial contamination in food, few have developed or tested interventions to counter this problem in domestic settings. This trial assessed whether an intervention could improve multiple food hygiene behaviors in 4 villages in rural Nepal.
The Big Idea: Early childhood development (ECD) platforms have the potential to deliver child development and nutrition interventions. This study explored the additional opportunity of utilizing this platform to deliver nutrition-sensitive agriculture support to families with young children.
The Big Idea: OPOWER’s neighborhood energy challenges have evolved into one of the largest behavior change experiments in the world by providing 18 million homes with energy-usage reports that include comparisons with neighbors’ usage. Comparing individuals to their peers can lead to improvements in behavior, as individuals will often do what is recommended and practiced by the community so that they are judged positively.