Think | BIG

Behavior Profile Sample: HIV Testing

A Behavior Profile is a summary analysis of each behavior. This sample draws from global evidence and illustrates the result of using the Create Behavior Profiles Tool to analyze factors, supporting actors and strategies and to ensure logical pathways exist between strategies proposed and factors related to the practice of the behavior. This sample may be used as a starting point or reference for creating Behavior Profiles.

Create Behavior Profiles

Health Goal
Accelerator Behavior	Women and men test for HIV and obtain test results Indicator: Percentage of women who have ever had an HIV test and received their results Indicator: Percentage of men who have ever had an HIV test and received their results

Behavior Analysis	Strategy
STEPS What steps are needed to practice this behavior? Click on any box to see the pathwaysA pathway illustrates how elements in the Behavior Profile are linked. When read from right to left, a pathway highlights how strategies are expected to address the factors to enable adoption of the Accelerator Behavior. of the behavior.	FACTORS What factors may prevent or support practice of this behavior? These should be analyzed for each country context.	SUPPORTING ACTORS AND ACTIONS Who must support the practice of this behavior?	POSSIBLE PROGRAM STRATEGIES How might we focus our efforts based on this analysis?

Behavior Analysis

Strategy

STEPS

What steps are needed to practice this behavior?

Click on any box
to see the pathwaysA pathway illustrates how elements in the Behavior Profile are linked. When read from right to left, a pathway highlights how strategies are expected to address the factors to enable adoption of the Accelerator Behavior.
of the behavior.

Focus and Analyze finds pathways to change by capturing behavior profiles.

Design and Manage influences pathways to change by implementing a behavior-led social and behavior change strategy.

Track and Adapt gauges success along pathways to change by measuring behavioral outcomes.

Online and offline tools to implement a behavior-driven program.

Your full library of BIG guidance documents.

HIV Testing

Behavior Profile Sample: HIV Testing

Behavior Analysis

Strategy

STEPS

What steps are needed to practice this behavior?

FACTORS

What factors may prevent or support practice of this behavior? These should be analyzed for each country context.

SUPPORTING ACTORS AND ACTIONS

Who must support the practice of this behavior?

POSSIBLE PROGRAM STRATEGIES

How might we focus our efforts based on this analysis?