Guidance and Sample Behavior Profiles
Child Health and Immunization
Guidance and Sample Behavior Profiles
Behavior Profiles are a stand-out tool in the Think | BIG (behavior integration guidance) suite of social and behavior change tools. Using Think | BIG ensures that your program takes a whole ecosystem approach and is behavior-led, not intervention-driven. Behavior Profiles first appear in Step 4, during phase one Focus and Analyze, of the three-phase system that comprises BIG.
Using Child Health and Immunization Sample Behavior Profiles
Care for Pneumonia, Treatment for Diarrhea, and Full Course of Immunizations have been identified as priority behaviors whose practice could contribute substantially to ending preventable child and maternal deaths. The Sample Behavior Profiles below provide examples of the type of analysis needed to support caregivers to practice these behaviors.
Each behavior has been written from the perspective of the person who will carry out the behavior – the primary actor. Informed by a global literature review, these Sample Behavior Profiles highlight some of the pathways to change for these behaviors. They are not intended to take the place of context-specific research.
In addition to the ways mentioned in the Behavior Profiles Overview, these Sample Behavior Profiles can help you:
- Demonstrate the pathways to change from behavior to strategies, emphasizing the importance of behavior-led (not intervention-driven) programming.
- Hold discussions with stakeholders on how an activity might be refined based on the identified pathways to change.
- Engage with stakeholders on how activities might be aligned around behaviors and the pathways to change.
- Think through some of the inhibiting and motivating factors shown to impact related behavior.
- Identify some of the actors, sectors, and strategies that might be required to impact the behavior in your context.
- Identify outcome indicators that directly measure the uptake of these behaviors.
- Make the case for context-specific development or adaptation of promising interventions.
How to Use Behavior Profiles and Behavior Summaries provides more detailed guidance.
Remember, these sample Behavior Profiles provide a good example of a Behavior Profile, but are not intended to take the place of in-country research or your own country-specific Behavior Profiles. To build your own Behavior Profiles, select the online or offline tool under Analyze.
Click to view the sample Behavior Profiles based on global research.
Contact us if you have questions or don’t see the kind of Behavior Profile sample you need. We’re here to help!
Think | BIG was developed under the ACCELERATE project, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID) and implemented by The Manoff Group, Inc. in association with Howard Delafield International, OneWorld UK, Social Impact, Inc., and Sonjara, Inc. The information on this website does not necessarily represent the views of USAID or the United States Government.
Contact us with questions or comments.