Behavior Profile: Newborn-Related Hand Hygiene
Goal has not been set
Skilled health professional and mother, father, and other family members practice hand cleansing at critical times during labor, childbirth, and post-natal period
Percentage of providers, caregivers and others in contact with a newborn who adhere to appropriate hand hygiene

Behavior Analysis

Strategy

BEHAVIOR AND STEPS

What steps are needed to practice this behavior?

Skilled health professional and mother, father, and other family members practice hand cleansing at critical times during labor, childbirth, and post-natal period

  1. Create hand cleansing station at delivery and recovery site
  2. Provide soap, water, and clean towel for drying OR hand sanitizer
  3. Provider and family members cleanse hands at all contact with mother during pre-delivery, delivery, and post-natal period
  4. Providers follow proper glove-use protocol

FACTORS

What factors may prevent or support practice of this behavior?
Structural
Accessibility: Facility: Hand cleansing stations do not always exist near each mother or newborn or at convenient locations within a facility
Accessibility: Facility: Cleansing stations are not always equipped with soap and water or hand sanitizer
Accessibility: Facility: Lack of clean or disposable towels to dry hands means providers who do wash have to wait for hands to dry before attending to mother or baby
Accessibility: Facility: There is an insufficient supply of new gloves
Accessibility: Household: For babies born at home (or once a mother-baby dyad returns home from delivery) many homes lack hand cleansing stations near the newborn’s place, even if they have them near the toilet
Accessibility: Household: Some households lack easy supply of clean water
Accessibility: Household: Caregivers lack time to wash hands every time they touch the baby, especially after the first 48 hours when they return to busy life (e.g., multiple children, household chores)
Service Provider Competencies: Facility: Facility cleaning protocols do not include the cleaning of cleansing stations, meaning these stations themselves become contaminated
Service Provider Competencies: Provider Capacity and Commitment: Providers are motivated by appearing professional and competent and minimizing personal risk; hand cleansing is not always seen as contributing to those goals
Service Provider Competencies: Provider Capacity and Commitment: Clinicians have the worst compliance with hand cleansing and model poor behavior for other staff and for family members
Service Provider Competencies: Provider Capacity and Commitment: Constant handwashing leaves providers’ hands dry and chapped
Service Provider Competencies: Provider Capacity and Commitment: Providers believe in importance of cleansing or disinfecting hands after delivery when they are visibly dirty, but not always prior to each contact
Service Provider Competencies: Provider Capacity and Commitment: Providers do not recognize hand cleansing as part of their clinical duties; they do not perceive a risk to themselves by not cleansing hands and are therefore sometimes less motivated to practice it
Service Provider Competencies: Provider Capacity and Commitment: Providers who have access to gloves do not see the importance of hand cleansing as well as they see the use of gloves as protective to themselves
Social
Family and Community Support: Social Support and Internal Motivation: Families and mothers do not feel empowered to ask clinician to cleanse hands
Family and Community Support: Social Support and Internal Motivation: Constant handwashing leaves hands dry and chapped
Norms: Social Support and Internal Motivation: In some cultures, it is inappropriate for a new mother to request an elder or a man to clean hands before holding the baby
Internal
Knowledge: Social Support and Internal Motivation: Importance of cleansing hands before attending to a newborn, including cleaning the cord, is not well-understood: newborns are seen as vulnerable to respiratory illnesses, but connection to hand cleansing is not clear for many

SUPPORTING ACTORS AND ACTIONS

Who must support the practice of this behavior, and what actions must they take?
Institutional
Policymakers: Ensure water, sanitation, and hygiene (WASH) supplies are considered part of essential equipment for facilities
Managers: Ensure equipped hand cleansing stations exist in all delivery sites, and ensure hand hygiene is a priority within facility
Logistic Personnel or Pharmacist : Ensure supplies for hand cleansing station are on site at all times (soap, water, and towels, or water-free cleanser)
Facility Cleaners & Maintenance Workers : Ensure cleaning protocol includes the cleaning of hand cleansing stations
Household
Family Members: Encourage hand cleansing for all moments of contact with a new baby by everyone
Male Partners: Facilitate setting up and maintaining a hand cleansing station near where the mother and baby will be during and after delivery

POSSIBLE PROGRAM STRATEGIES

What strategies will best focus our efforts based on this analysis?

Strategy requires Communication Support

Enabling Environment
Institutional Capacity Building: Designate maintaining the hand cleansing station (including all supplies) as someone’s job within a facility
Institutional Capacity Building: Create and equip hand cleansing stations in close proximity to delivery site and recovery site in clinics and homes. Include soap, water, and towels, and consider incorporating foot pedals or elbow taps to improve hygiene of station. Review Clean Clinic Approach to leverage best practices
Institutional Capacity Building: Ensure policy guidance stressing the importance of WASH actions within clinical care
Institutional Capacity Building: Conduct routine audits of hand hygiene practices in facilities, and make public the data to motivate improvement and compliance
Institutional Capacity Building: Incorporate monitoring of provider hand cleansing and cleansing station as part of clinical quality improvement activities
Systems, Products and Services
Supply Chain: Consider distribution of soap and hand sanitizer to clinics as part of essential supplies
Supply Chain: Consider distribution of latex-compatible lotion to clinics
Quality Improvement: Include soap in delivery packs women receive
Quality Improvement: Create support mechanisms for provider peer groups to discuss new protocols and practices and to hold each other accountable
Quality Improvement: Create community dialogue on addressing issues of water scarcity
Quality Improvement: Expand provider training to better link health outcomes to hand cleansing for all patients at all times, but especially for vulnerable periods like delivery and post-natal
Demand and Use
Advocacy: Empower families to request hand cleansing from providers
Advocacy: Consider a harm-reduction approach to identify most critical moments for cleansing hands (e.g., during all vaginal exams, all contact with baby in first 48 hours, and always before feeding,)
Communication: In cultures where seclusion for mother and newborn after birth is customary, use their presumed vulnerability as an entry point for encouraging hand hygiene at household level
Communication: Better link hand cleansing to performance for providers
Communication: Recognize high-performing providers (across all priority behaviors or care provision) through local and subnational media
Communication: Offer new mothers signs from the health center to hang near newborn’s place asking any caregiver to wash hands prior to contact (to avoid her having to break cultural tradition)
Communication: Integrate promotion of hand cleansing on baby products such as diapers to improve association of clean hands and newborn health for wealth quintiles accessing such products